Solutions

Here you can learn more about some of our solutions......ahhh!! not in the list??? We will create one......

Solutions

Every client is unique, every situation is different. Clients turn to Augurs Technologies for lots of reasons. But, in most cases, it distills down to a single word: Trust !!

Advertising

PR & Production - OUR ADVERTISING STRENGTH

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Television

Electronic forms of media such as the television and the radio are more expressive means of mass marketing to reach out to both the educated as well as the less educated customers. Though a form of ATL, electronic media has a different borderline from press advertisement and outdoor publicity, the expert advertisers at Crystal Hues have the right and relevant experience in addressing these intricacies of communication.

Radio

Radio advertising is based on the idea of creating an audio-only environment and placing the listener inside of it. A typical radio spot features a professional voice-over artist reading descriptive copy over an appropriate bed of background music. Important information may be repeated several times over the course of the spot, such as contact phone numbers, addresses, website URLs, or a geographical reference.

Outdoor

Outdoor publicity looks at an audience, which is more diverse yet approachable. The challenge is to place messages and graphics customized to the specific outdoor environment. We have got specialized knowledge in bringing out billboards, hoardings, banners, signboards, wall paintings, etc. Comprehensive and integrated advertising is the necessity today, when differentiation, experience and emotion are the only relevant tools for advertising.

Political Advertising

Political advertising is a form of campaigning used by political candidates to reach and influence voters. It can include several different mediums and span several months over the course of a political campaign. Unlike the campaigns of the past, advances in media technology have streamlined the process, giving candidates more options to reach even larger groups of constituents with very little physical effort.

Media Buying

Media buying is the procurement of media inventory. The media buying function negotiates price and placement for advertisements. Media buyers negotiate and purchase audience targeted time and advertising space to convey a marketing message. All media inventory goes through phases of optimisation, which is dependent on budget, type of medium (radio, internet, TV, print etc.), target audience and targeting. Media buyers can purchase media inventory regionally or nationally

Brand Management

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market and the company's overall vision. Brand management is the science of crafting and sustaining a brand .

Event Management

As one of the few PR firms with an in-house events team, we are uniquely positioned to handle all of the details, from creative concepts and planning to production and execution, to ensure that our clients receive maximum results. Event Management is the process of analyzing, planning, marketing, producing and evaluating an event. It is a different way of promoting a product, service or idea. If an event is managed efficiently and effectively, it can be used as a very powerful promotional tool to launch or market a product or service. Events Management requires certain core values to be deployed to every element, process and decision to justify professional approach and achieve effective and efficient results.